The IAB has set the final schedule for its first-ever virtual NewFronts event. The annual pitchfest, in which digital brands present their businesses to advertisers, will run for five days in late June, giving companies like Hulu, Snap, YouTube, Facebook and TikTok the opportunity to host digital-first showcases — albeit significantly shorter ones —amid the global coronavirus pandemic.
The NewFronts typically takes place in New York in early May ahead of the television upfronts, but the event was delayed this year in order to accommodate the shift to virtual presentations.
IAB says it already has 8,500 media buyers and members of the advertising industry scheduled to attend the event, which will include more than 30 presentations from June.