GLENDALE, Calif. - IHOP announced Thursday it would be reviving its effort to launch flip’d by IHOP — a new chain of kiosks that focus on takeout and delivery services.The pancake chain had previously announced plans for flip’d in 2019 with the pilot location slated to open in Atlanta last year.
IHOP president Jay Johns told FOX Business consumers indicated many of their fast-food breakfast options were "coffee forward," rather than being "food forward."IHOP planned to insert itself into that lane last year with flip’d.
But much like the rest of life in 2020, those plans were disrupted by the COVID-19 pandemic."Since we originally announced flip’d in 2019, a lot has changed.