₹5 crore worth of sales as the industry struggled greatly during the pandemic, and artisans went through severe suffering Following two muted years, the India Craft Week, a platform that brings artisans, designers and luxury brands together, is expecting a revival in business with its upcoming edition.
In its fourth edition, about 150 artisans, makers, craft brands, museums, organizations will attend its week in Delhi towards the end of the month.
This, the organisation said, is the second largest craft week in the world after its international counterpart, London Craft Week.“The entire crafts industry is rising from the ashes and we too must have a new beginning.
This year, we are looking at more engagement with tech companies to partner with us to train artisan. Consumers are becoming more sensitive towards a more sustainable environment and we are hoping that will help us revive sales for our artisans," said Iti Tyagi, founder of Craft Village and the craft week.