content they consume as they turned to media and entertainment offerings to keep themselves engaged during the pandemic-induced lockdowns earlier this year.
SVoD (subscription video-on-demand) has registered a 55-60% year-on-year growth in India in 2020, with more than half of these new users likely to continue using the service, according to the annual M&E report by the Boston Consulting Group (BCG) along with the Confederation of Indian Industry (CII).Titled ‘Lights, Camera, Action…The Show Goes On,’ the report was released at the CII Big Picture Summit 2020 that was held in partnership with the ministry of information and broadcasting on Wednesday.