U.K. TV giant ITV, led by CEO Carolyn McCall, on Thursday reported a 17 percent revenue drop for the first half of 2020, including a drop at its production unit and "the most severe decline in the history of ITV" in advertising, due to the novel coronavirus pandemic.
Total revenue came in at£1.45 billion ($1.91 billion), including advertising of £671 million ($883 million), for the January-June period.
Earnings before interest, taxes and amortization dropped 49 percent to £159 million ($209 million), and profit after tax fell by 92 percent to £15 million ($20 million).
Ad revenue fell 21 percent for the six-month period, with ITV saying that July was down 23 percent after a 46 percent May and a 42 percent June drop.