It’s fairly evident by now that the covid-19 outbreak will alter consumer behaviour dramatically. For investors, this will also call for a change in the way they look at consumer-related companies and their respective stocks.
Surveying 5,500 people in 11 countries, Jefferies Global Research has found some interesting results of how consumers are likely to respond when countries lift the lockdowns.
The countries surveyed include the US, China, Japan, the UK, France, Italy, Germany, Spain, Hong Kong, India and Australia. This survey has thrown up six key points, says Jefferies: “We highlight six surprises… 1) most people think this crisis has the potential to ‘shake things up’ for the better, 2) more than 6 in 10 people think companies have