Before the lockdown,Joe Wicks was just another celebrity personal trainer. So how exactly did he become the nation's Pied Piper of fitness?
The last time I saw Joe Wicks was in August 2019, when I went along to his home in Richmond, south-west London, to interview him about the nationwide tour of UK schools he’d just completed.
His older brother Nikki, who looks and sounds just like Joe and works as his manager, answered the door and welcomed me into the now-famous living room that hosts Wicks’s daily PE lessons to the nation.
Over a cup of tea at his long kitchen table, Wicks, 33 – who bears a passing resemblance to Aiden Turner’s Ross Poldark, only with the chirpy patter of Jamie Oliver – spoke passionately about the tour, which came