coronavirus pandemic. The fried chicken giant has been associated with the tagline for more than 64 years - but bosses have decided to bin it until the end of the health emergency.
In a YouTube video, the firm showed the words “finger” and “lickin” pixelated in its new look ads and branding. The censoring of the words mean that only “it’s good” remain visible.It urged viewers to “ignore” the classic slogan as the world continues to adjust to strict hygiene measures in the new normal.It is hoped that "finger" and "lickin'" will return to the tagline once the pandemic is over.Kate Wall, head of advertising at KFC UK, said: “People often say that it’s the second movie that’s hardest to get right.