prohibiting shoots for movies, web shows and TV serials, given the surge in covid cases. The content crunch will begin to show, soon enough, media experts say, especially for daily soaps, with shooting timelines for Hindi and Marathi language content already disrupted over the past few weeks when night curfews and lockdowns over weekends were put in place.The move brings the Indian entertainment industry that has already borne massive losses for the past one year, to a grinding halt.