Roman Kemp was overwhelmed with embarrassment on today's Capital FM breakfast show as his dad Martin was out to get him cringing.
He rang into the show to take part in a quiz to raise money for charity. If Roman got the answer correct, Martin donated £50, but if the radio DJ got it wrong, he would donate the money.
What then ensued was Roman being humiliated in front of the nation as his fellow Celebrity Gogglebox star and dad Martin shared a whole host of embarrassing stories from Roman's childhood.An already cringing Roman exclaimed: "Oh god, I’m never gonna hear the end of this one… I'm going to absolutely hate this aren't I?"Martin embarked on his mission to embarrass his son, saying: "Yep, most probably.