Martin Lewis has been at the forefront of consumer activism for many years, but has been an invaluable source of information and advice on financial issues since the start of the coronavirus outbreak.
Through the website he founded, MoneySavingExpert.com, he and his team have helped thousands of people across the UK save money, get the best energy and broadband deals, or simply manage their finances more efficiently.
The consumer champion is a regular on TV and radio and on Monday used his Q&A slot on This Morning to give one concerned viewer advice about securing a mortgage during the Covid-19 pandemic.
A caller named Sophia rang into the show to say that she and her husband are looking to buy a new house, but she stated she had been.