Kids putting old Mattel toys into a box. (Teri Weber via Mattel)Old toys are getting a new life.Mattel, the maker of Barbie dolls and MatchBox cars, is launching a program that would let families give back their old toys that will be used toward a recycling effort, the company said Monday.The toy takeback program, called Mattel PlayBack, will let families extend the life of their unused toys after kids are finished playing with them in an eco-conscious mission to reuse materials from old products to make new ones, the company said.Old Mattel toys in a box for Mattel PlayBack. (Teri Weber)RELATED: Mattel introduces new Barbie dolls with no hair, skin condition vitiligo in effort to boost diversityMattel will first accept Barbie, Matchbox.