In the bid to boost immunity multivitamins outperformed other segments, said online pharmacies, which witnessed a sharp jump in sales Sales of multivitamins and immunity boosters saw a jump in April and May, especially on online pharmacy platforms, as wary customers rushed to shield themselves from covid-19.
In the bid to boost immunity multivitamins outperformed other segments, said online pharmacies, which witnessed a sharp jump in sales. “We saw an increase in demand for immunity boosters & multivitamins during the lockdown, especially during the starting few weeks.
We also saw an increase in brands & distributors reaching out to us to list their products," Pradeep Dadha, Founder and chief executive officer of netmeds.com, told Mint.