The coronavirus pandemic is leading to a significant contraction in the advertising business, but that isn't stopping new ad deals from getting done, particularly as consumers spend more time at home watching video services.
And with a handful of high-profile streaming launches lined up in the first half of 2020, some brands are looking to get on board early to lock in prime advertising space.
NBCUniversal says that Verizon, Subaru, Capital One, Molson Coors and L'Oreal have signed on as launch sponsors for its streaming service Peacock, which is set to soft launch for some Comcast subscribers Wednesday.
Those brands join Target, Unilever, State Farm and Apartments.com, which were announced as launch sponsors for Peacock earlier this year..