Mint’s queries. According to media reports, Sony said, “In keeping with our growth strategy, we are realigning our channel portfolio.
Accordingly we have decided to discontinue AXN and AXN HD. This decision comes into effect on 30 June 2020."Challenges for the genre arose more than a year ago with Trai’s NTO allowing viewers to opt for individual channels instead of the pre-determined bouquets offered by broadcasters, a move that saw the genre’s primarily young, urban audience base move online.
The covid-19 pandemic accelerated the process. These channels have since only sold about 30% of their advertising inventory.Companies get overall revenues from distribution platforms for their bouquets and nothing extra comes in for English channels,.