Ford government’s three-stage COVID-19 reopening plan.“I would venture to say we’re one of the hardest-hit industries because we have had to shut obviously in most regions, and our revenue is down 96 per cent so we don’t have the option of curbside pickup as you can imagine,” explained Nuria Bronfman, the executive director of the Movie Theatre Association of Canada. “We don’t have the ability to produce any kind of revenue when we’re shut and yet we continue to have to pay certain fixed costs.”Ontario theatres will be permitted to reopen in Step 3 of the provincial reopening plan, which could be put in place by the end of July.