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Opinion | How businesses can win back confidence of customers post covid-19

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Popular thinking across all sections of society now seems to indicate that Prime Minister Narendra Modi’s mantra to fight the covid-19 pandemic - 'jaan bhi, jahan bhi' - will fast emerge as the new normal.

Keeping this in mind, the time has come for us to collectively resurrect the industry, yet maintaining adequate safeguards to protect lives.

An inspiring example of living this mantra comes from my friend, RS Sodhi, managing director at GCMMF Ltd (AMUL), trying to draw a fine balance between ‘jaan’ and ‘jahan’.

He spoke on CNBC-TV18 recently, sharing some excellent insights into how business can engage with customers during a time like this.

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