NEW DELHI : The sales head of an Indian consumer products company got cracking, a day after Prime Minister Narendra Modi advocated that India become self-reliant and become “vocal for their local".
He circulated a survey with two questions among his contacts on LinkedIn. “When buying a new product, what would be your preferred choice?
a) Economically priced Made-in-China product. b) Competitively priced Made-in-India product." Jessie Paul, founder and CEO of Paul Writer, a marketing services firm, saw the questionnaire. “I think it was to gauge market sentiment.
But both the questions don’t make sense," she told Mint. Why is that? A consumer will vouch for the brand, not its place of origin, she explained. “I will buy it irrespective of
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