Nielsen says in the first quarter of 2020, share of modern trade stores in metro cities rises to 24.7% from 22.3% a year ago NEW DELHI : Shoppers in India’s metro cities are increasingly shifting to supermarket chains, and even ordering their groceries online, prompting the two organized retail formats to corner more share in the sale of fast moving consumer goods in a county where local grocery stores still control a bulk of the market.
In all, the two formats now account for roughly 30% of FMCG sales in the country’s metros, market researcher Nielsen said on Thursday.
Nielsen counts 52 cities as metros, or those with a population greater than 10 lakh. Nielsen said that in the first quarter of 2020, share of modern trade stores in these