While the government has come up with some financial packages to help small businesses and encourage employers to retain staff during the corona virus outbreak, there is no denying that times right now are very tough.
No stranger to giving back, boss of online retailer PrettyLittleThing has gone a step further than most business moguls and given up his salary for the month of March in order to donate it to small businesses to help them stay afloat during the pandemic.
In a statement released today, Umar discussed the importance of giving back and supporting one another during these tragic times.
No stranger to online engagement with PrettyLittleThing fans, Umar's regular social initiative 'PrettyLittleWishes' on twitter has seen the fashion.