automobile companies to raise vehicle prices from January could upset the demand recovery set in motion after the coronavirus lockdown curbs were lifted, four automobile industry executives said.Maruti Suzuki India Ltd, Hero MotoCorp Ltd, Honda Motor Co.
and Mahindra and Mahindra Ltd (M&M) have announced that they would increase vehicle prices from January citing the need to offset rising commodity prices and other input costs.Others such as Bajaj Auto Ltd and Royal Enfield have recently raised prices.“While low discounts post-Diwali this year suggest a mix of lower inventory and sustained demand momentum in the market, price hikes can certainly deter customers from walking into the showrooms.