No purchase necessary. Luxury labels are getting creative when it comes to engaging with their customers and followers during COVID-19.
A handful of designers have launched initiatives on social media to encourage creativity — and help banish boredom — at home, whether sketching favorite runway looks or dreaming up one's own designs.
Carolina Herrera announced "Herrera in Color" on Instagram, which gives followers the opportunity to upload an illustration of a Carolina Herrera runway look along with the hashtag #HerreraInColor for the chance to be featured on the brand's social channels. "Carolina Herrera has always been a celebration of color and joy," creative director Wes Gordon tells The Hollywood Reporter. "I'm inviting anyone to.