National Hockey League.Faced with a drastically damaged balance sheet as the COVID-19 pandemic continues to keep fans out of arenas across North America, the NHL has come to terms with four companies on a unique sponsorship package.The league is partnering with Scotiabank, Honda, Discover and MassMutual on four new division names for this year’s 56-game season — the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division and MassMutual NHL East Division.
NHL training camps open with sense of urgency Now, before anyone gets their knickers in a knot, this isn’t the first — and probably won’t be the last — time the NHL opens its doors to sponsors and the added revenue they provide.For years now, the boards, ice.