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Spotify teams up with CALM to launch new mental health awareness week campaign

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There will be a playlist story video contributions from Tinie Tempah, Ray BLK, Ms Banks, Che Lingo, Harry Pinero and more. Spotify has teamed up with CALM to launch a week’s worth of dedicated content for Mental Health Awareness Week (May 18- 24).

The streaming giant has teamed up with the leading mental health charity to create the new Spotify Mental Health Awareness Week Hub, including a host of an original playlist and podcast content.

Users can look forward to Spotify’s Who We Be playlist, the UK’s most popular hip hop, afrobeat, dancehall and R&B playlist dedicating to this year’s theme of ‘kindness’ – with playlist story video contributions from Tinie Tempah, Ray BLK, Ms Banks, Che Lingo, Harry Pinero and more.

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