Hindustan Unilever Ltd (HUL) brand, has launched a campaign celebrating the festival of colours, Holi, in the times of pandemic.The campaign shows how the colours of Holi can bridge emotional distances and bring hearts closer, despite physical distancing.The advertisement, titled, 'Rang Achhe Hain' shows a heartwarming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbour, in the Holi celebrations.
On realizing that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with Rancho.