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Mattel to relaunch Barney franchise, introduce ‘iconic purple dinosaur to a new generation’
EL SEGUNDO, Calif. - America’s most beloved, iconic dinosaur is back. Mattel announced Monday it will relaunch the Barney franchise — made popular in the early 1990s — with a revitalization of the brand. The global toy company said it will develop television, film, music and YouTube content, along with a large range of kids’ products including toys, books, clothing, and more. Apparel and accessories for adult fans, featuring the classic Barney, are also in the works. "Barney’s message of love and kindness has stood the test of time," Josh Silverman, Mattel’s chief franchise officer and global head of consumer products, said in a statement.