recessions, which were all man-made, the current one is pandemic-triggered and the like of which no one alive may have seen before.
As the crisis gets compounded, about 70-80 per cent of businesses are either already in dire straits or will soon find themselves in a tough situation.The only businesses that are likely to thrive in the short-term are those that either facilitate digitisation or contactless commerce.
Those impacted can bounce back too, but only if they are able to digitise their business operations at a fast clip.Unlike in the past, when we had the benefit of hindsight through similar historical experiences, this time the road ahead is full of unknowns for all of us.