For motion picture exhibitors laid low by COVID-19, the resurrection of the drive-in theater is more an exercise in desperation than nostalgia, a back-to-the-future gambit seeking to dip into the only safe-space revenue stream for theatrical cinema.
Of course, catering to moviegoers encased in vehicles has the added appeal of avoiding the nightmarish protocols that theaters under roofs must abide by: socially distanced seating, masking of moviegoers, and disinfecting the premises.