TikTok has unveiled a suite of pledged initiatives totaling around $375 million in response to the coronavirus pandemic, including a direct donation to the Recording Academy’s MusiCares foundation.
The social app’s president, Alex Zhu, said in a blog post on Thursday that the company is committed to playing its part in a "global outpouring of mutual support and giving," adding, "we want to magnify all we are seeing across our community and translate it into concrete relief for those most affected by this crisis." Among the company’s cash contributions include the TikTok Health Heroes Relief Fund, a $150 million effort to help with medical staffing, supplies and hardship pay for support staff at local organizations.