NEW DELHI : Growth in both television viewership and smartphone usage has lost pace in India as the country relaxes lockdown restrictions and people are freer to step out of home.
Television continued to lose eyeballs towards the end of the fourth phase of the covid-19 lockdown, with viewership having grown only by 15% in week nine of the post-covid disruption period.
This is the fifth weekly consecutive drop as compared to the 24% increase last time, the 29% rise seen in the seventh week, after the figure stood at 31% in week six and 40% in week five.
Smartphones are not attracting consumers either, their usage having grown by only 11% in the ninth week of lockdown as compared to the pre-covid period, the figure had stood at 14%