provide a boost to sellers whose sales were drastically affected by the ongoing coronavirus pandemic as well as the postponement of Amazon Prime Day, which is usually held in July.
The sale also serves as an opportunity for shoppers who have been hit financially in recent months to buy things at a discount.After a notice was sent to sellers on Tuesday, an Amazon spokesperson confirmed to CNBC that the event is happening. «The Big Style Sale is slated to take place later this month and will include seasonally relevant deals from both established and smaller fashion brands,» the spokeswoman said.