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Wary apparel firms look to liquidate stocks, move online

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www.livemint.com

NEW DELHI : Shuttered apparel retailers stuck with a season’s worth of inventory are reducing future orders and will recycle their existing inventory to last another season, in a bid to tide over the lockdown that has seen sales slump.

Retailers Mint spoke to said they have slashed future orders and are in talks with more e-commerce players to ramp up sales online.

Expansion plans are on hold too, as shop owners try and save cash in a scenario where it could be months before shoppers begin trickling into stores.

Apparel retailer Madame has cut its winter order by almost 70%, focusing instead on using its existing unsold spring-summer inventory for the upcoming autumn-winter season in August.

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