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FMCG firms hit pause on offers for consumers

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NEW DELHI: Promotion offers for customers such as extra grammage or one-for-one free on packaged goods, especially essential items, may disappear from retail shelves for at least a quarter as companies try to manage supply chain issues and ensure availability of goods in the market amid the lockdown.

Several companies that sell essentials such as packaged foods said any fresh offers—that form a large part of consumer promotions at fast moving consumer goods (FMCG) firms—may be off the shelf. “The intensity of promotions typically what it was prior to the lockdown will take three to four months before they come back, at least in the categories which are currently in demand like staples and packaged foods," said Mayank Shah, category head at

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