CALGARY, Alberta - Men were asked to test their threshold for pain using a machine that simulates menstrual cramping, an experience hosted by a company that aims to "remove the stigma" of periods.
The period pain simulator was used last month at Calgary Stampede, an annual rodeo, exhibition, and festival held July 7 through 16 in Calgary, a city located in the western Canadian province of Alberta.
The company, called somedays, offers period pain relief products and representatives attended the event to use the machine on willing participants.
It later posted a series of period simulator videos on the somedays TikTok account, which has garnered millions of views.The participants are pictured testing out their pain thresholds with a machine that simulates menstrual cramps during the Calgary Stampede, an annual rodeo, exhibition, and festival in July in Canada. (Credit: somedays/@getsomedays via Storyful) CEO and co-founder of somedays Lex Perry told CBS Mornings about her own experience with endometriosis, a painful and common condition where tissue similar to the lining of the uterus grows outside the uterus — causing pain and sometimes infertility.