KENNEDY SPACE CENTER, Fla. – A new startup plans to use a giant balloon to carry paying customers to the edge of space for a unique view of the Earth and their journey will start from the former space shuttle runway at Kennedy Space Center in Florida.Space Perspectives signed a lease with Space Florida, the state’s spaceport authority, to locate its first operations center for the Neptune capsule at the Launch and Landing Facility, formerly the shuttle landing runway.The company is led by entrepreneurs Jane Poynter and Taber MacCallum.Neptune is capable of carrying 8 passengers and a captain on each flight, according to Space Perspective founder and co-CEO Jane Poynter.The private company plans to announced Thursday its intent to fly the.