NEW DELHI: Television viewing and smartphone usage in India have jumped, as was expected, as the 21-day countrywide lockdown, aimed at containing the pandemic, gets underway.
Time spent on smartphones per user per week has rose 12% in week two of lockdown when compared with pre-covid 19 period. Users are now spending 3.8 hours per day or 26.4 hours per week on their smartphones, higher than 3.4 hours per day or 23.6 hours per week earlier.
Television consumption has seen a 37% spike across India, with 622 million watching TV daily for 4 hours 40 minutes. The findings are part of the second report BARC has brought out along with data measurement firm Nielsen, amid the lockdown, on TV viewership and smartphone usage.