Lisa LaFlamme (Photo by Tara Walton/Toronto Star via Getty Images) TORONTO - Wendy’s Canada is giving the company’s iconic logo a new look to support Lisa LaFlamme, a veteran Canadian broadcast journalist many suspected was ousted due to ageism.
The logo ditched her famous red hair for gray. "Because a [star] is a [star] regardless of hair colour. #LisaLaFlamme #NewProfilePic," Wendy’s Canada tweeted Sunday.
LaFlamme, who worked for Canada’s CTV for 35 years, posted a video about her firing on August 15. "On June 29, I was informed that Bell Media made a ‘business decision’ to end my contract, bringing to a sudden close to my long career with CTV News," she posted in a video on Twitter. RELATED: Wendy's restaurants to get digital makeovers with mobile order parking, delivery pick-up windows"I was blindsided and was still shocked and saddened by Bell Media’s decision," she continued.
LaFlamme thanks viewers in her video, recounting some of the highlights throughout her journalism career. She said leaving the network "was not my choice."The video has racked up thousands of likes and views.