₹3-3.7 trillion), growing annually at 25-30%. It was deemed almost recession-proof—until covid-19 hit.It has taken its toll on couture, which has constituted a big part of bridal wear for decades, given not just the cultural influences but the fact that bridal and occasion-wear tend to be bespoke.Increasingly, however, big weddings and social gatherings are being replaced by intimate family occasions, even Zoom weddings.
All this is changing the way brides dress. The simpler, traditional look is in. And masks are now sought after.Designer Tarun Tahiliani, who stepped into his 25th year in the Indian fashion industry in 2019, says: “At the customer end, no one is in the mood to buy new things, except for the immediate family of the bride and.