Quibi — the subscription-based streaming platform that delivers super-short-form shows to mobile devices — launched in April, but things haven't gone as well as hoped.
In the midst of the coronavirus pandemic, with people stuck in lockdown, consumers just haven't using the service as much as executives anticipated: Co-founder and former Disney studio head Jeffrey Katzenberg told The New York Times in May that the less-than-stellar viewership numbers are "not close to what we wanted" and that he attributes "everything that has gone wrong to coronavirus.
Everything." A source told Page Six that the poor performance has led to cutbacks at Quibi, which has begun to slash overtime for lower-level staffers and has already let go of some