Glamour that web traffic to sale listings has skyrocketed”—it’s up 41% year over year from 2019. “One of my millennial co-workers just told me that among her friends, Zillow is the new Instagram!” she says.It sounds like a too-good-to-be-true PR line.
It also describes a lot of people’s actual behavior. Arianny, a 21-year-old woman living with her parents in Boston, prowls Zillow looking for a house that will “just wow” her.
Jennifer, a 19-year-old in Chandler, Arizona, checks the platform obsessively, even though she has no idea when she’ll buy a home. “I do it just to envision myself living somewhere lavish,” she says.With all the recent tweets joking about looking at houses on Zillow posted in just the last three weeks, I could paper.