China India outbreak experts Coronavirus China India

₹1,200 crore in advertising as demand grows

Reading now: 726
www.livemint.com

₹1,200 crore this fiscal, as demand has started picking up with easing of lockdown curbs and rising e-commerce deliveries of non-essentials.The advertising blitzkrieg is led by Chinese smartphone brands such as Vivo, Oppo, OnePlus, Xiaomi and Realme, which have begun promoting new launches and offers through above-the-line (ATL) and digital-led marketing activities.Media buyers estimate the smartphone category, which spent ₹1,500– ₹1,700 crore in advertising last year, will continue to pump money into ads as smartphones emerged as an essential product during the nationwide lockdown.Industry experts believe that the lockdown has created pent-up demand and made consumers realise that technology is important, especially when they are working.

Read more on livemint.com
The website covid-19.rehab is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA