2020 Dia de Muertos Barbie Doll Barbie’s second edition Dia de Muertos doll has already sold out since its release on Sept. 1.Mattel’s first edition released in 2019 was “so popular” that it inspired “a new tradition,” according to a Barbie news blog, thus the release of the 2020 edition.“The 2019 Dia de Muertos Barbie Doll was a runaway hit – one that even had an encore appearance in the online shop after the first time it sold out!
It was so well received that Barbie Signature decided to acknowledge it as the first in an official collection of dolls to celebrate the two-day holiday,” the blog reads.Mattel is releasing a limited-edition Barbie in honor of the Mexican holiday Día de los Muertos, or “Day of the Dead,” will hit stores this.
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