covid-19 quarantine Hollywood stars

A Text From Post Malone? New Apps Are Transforming the Fan Experience

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www.hollywoodreporter.com

On April 20, Post Malone startled his 28 million Twitter and Instagram followers by posting a photo of himself in his bathroom, one foot propped up on a toilet seat, with the caption: "Text me:) 817-270-6440." The phone number seemed legit, but the 24-year-old tattooed "Rockstar" sensation hadn't taken leave of his senses under quarantine; what he shared was his Community text number.

Launched in July, Community connects fans via SMS messaging to public figures like movie stars, athletes, even COVID-19 experts.

The thinking is that a text message — even one sent to thousands of people simultaneously — is far more likely to grab someone's attention than a tweet or Instagram post ever could. "North America is all about text messaging," says.

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