New Delhi: After launching Mask Force initiative urging people to make masks at home, the government is now promoting its Aarogya Setu app in a new campaign featuring Bollywood actor Ajay Devgan.
Made by advertising agency Ogilvy India, the covid-19 campaign features Devgan in a double role talking about the app and why every citizen should download it as it would caution them when they come in contact with an infected person.
As a continuation of the Mask Force series, a new film shows cricketer Harbhajan Singh and his wife Geeta Basra urging people to wear homemade masks. “Ogilvy is committed to help the government in its massive effort to fight covid-19.