(Photo by Rich Graessle/Icon Sportswire via Getty Images) PHILADELPHIA - Philadelphia 76ers and New Jersey Devils co-owner Michael Rubin is spearheading a new challenge among sports stars, executives and celebrities that aims to raise millions to fight hunger amid the COVID-19 crisis.
The 'All In Challenge,' started on Tuesday by Rubin and partners Alan Tisch and Gary Vaynerchuk, tasks celebrities to offer a memorable fan experience.
The proceeds of the auctions and raffles will be divided among five different charities: Meals on Wheels, No Kid Hungry, America's Food Fund, World Central Kitchen and Feeding America.
Rubin and co. kicked off the challenge with a loaded package that includes tickets to the Super Bowl, and tickets to one game