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B2B startups help kiranas get past supply chain constraints

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When India went into a lockdown last month, S. Sandeep who runs a provisions store in Bengaluru’s crowded BTM layout, struggled to stock his shop.

The sudden curbs paralyzed distributors. Movement of trucks stopped and most migrant workers left for their hometowns. A month into the lockdown, things appear to have improved vastly for Sandeep.

The store’s narrow aisles are now stacked with rows of chips, cookies and noodles, the way it has been for the past eight years since he started.

Sandeep, 37, now sources supplies from several big wholesalers, and business-to-business (B2B) e-commerce startups such as Jumbotail and Udaan.

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