NEW DELHI : Consumers in India showed aversion to buying meats during the country's lockdown, especially across modern trade formats, market researcher Nielsen said in its report on Friday as it monitored shifts in consumer behavior brought about by covid-19.
The dip in demand for meat was led by channel and supply chain constraints and a lower purchase intent among shoppers, Nielsen said as it surveyed consumer demand for staples, packaged foods, and home care products across various trade formats such as supermarkets and kiranas.
In modern trade stores, especially, Nielsen said demand for seafood dipped by over 60% due to supply chain issues, low shelf life and reduced footfall in phase 1 and phase 2 of the lockdown.