From cheering social media takeovers to strategic rethinking of their working world, the labels chipping in in any way they can Amidst the seismic contributions from luxury brands to help fight the Covid-19 pandemic that’s paralysed our way of life, with LVMH, Valentino and many others pledging millions in support, stories of brands doing what they can to raise spirits have become heartening distractions in the news cycle.
Parisian fine jewellery house Cartier created a glorious social media takeover, inviting its friends, clients and celebrity ambassadors to partake in some creative wizardry (well, we have time on our hands in lockdown) to create a rendering of the NHS rainbow that’s become a symbol of hope in the UK, using tools at