With the recent Cannes Virtual Market leading the charge of new-look online-only film markets — likely to become the norm until the novel coronavirus pandemic comes under control — the British Film Institute has introduced a new fund to help sales companies adapt.
The £500,000 ($625,000) BFI COVID-UK Sales Company Organizational Fund, launched Monday, will offer up to £25,000 ($31,000) per company to support costs arising directly from new models of working that are emerging as a result of the pandemic to film sales and distribution.
Applications will be open for four weeks from Monday, with the money to be used to cover costs that can't already be covered by funds from the U.K.