ORLANDO, Fla. – Many top entrepreneurs will tell you the idea for their businesses came from realizing a need people have and seeking to fulfill it.
For Pink Stork founder and CEO Amy Upchurch, the need was her own struggle with difficult pregnancies after she found out she was pregnant with her fourth child. “I had kind of always had health issues growing up.
But when my husband Thomas was deployed in the Marine Corps, and I became pregnant, I was diagnosed with something called hyperemesis gravidarum,” Upchurch said. “And basically, I explained it to people as morning sickness on steroids.
So I would throw up easily 30-40 times a day.” Hyperemesis gravidarum is a condition that affects only 1-3% of pregnancies and can be life-threatening,